Skip to content Whether it’s for personal correspondence or business dealings, emails serve as a lifeline for staying connected. However, amidst the convenience of sending emails through platforms like Gmail and G Suite SMTP, users often encounter the dreaded fate of their messages landing in spam folders.
But fear not! Understanding the intricacies of email deliverability can help steer your messages clear of the spam abyss.
Authentication is Key:
One of the fundamental aspects of email deliverability is proper authentication. Implementing technologies like SPF, DKIM, and DMARC ensures that your emails are recognized as legitimate and not flagged as suspicious by recipient servers.
Mind Your Content:
Content is king, even in the realm of email. Be mindful of the words you use, the links you include, and the overall structure of your emails. Avoid spam-triggering keywords, excessive use of links, and misleading subject lines to prevent your messages from being caught in spam filters.
Watch Your Sending Behavior:
Consistency is key when it comes to sending emails. Abrupt changes in sending volume or patterns can raise red flags for spam filters. Similarly, be cautious when sending emails to purchased or outdated email lists, as this can negatively impact your deliverability.
Engagement Matters:
Recipient engagement serves as a barometer for the relevance and legitimacy of your emails. Low engagement rates can signal to spam filters that your messages are unwanted or unsolicited. Encourage interaction by crafting engaging content and fostering meaningful connections with your audience.
Guard Your Reputation:
Your sending IP address and domain reputation play a significant role in email deliverability. Maintain a positive reputation by adhering to best practices, avoiding spammy behaviors, and promptly addressing any issues that may arise.
